ROB ANTLEY • creative director | writer
Hi, I’m Rob.
I help brands speak and act human.
I help creative teams punch above their weight.
I help people who are prone to laugh-snorting, laugh snort.
I’ve led cross-functional creative teams for Fortune 500s, startups, and even global orgs that actually want to make things better.
RESUME
SUMMARY
Creative leader with a track record of developing bold, culture-driving campaigns across TV, print, digital, and experiential. Skilled at concepting, leading teams, and pitching creative that not only sells but sparks conversation. Equally comfortable working solo, collaborating with a partner, or guiding teams to create standout work. Passionate about crafting brand narratives that resonate—whether in sports, entertainment, or emerging digital spaces.
EXPERIENCE
Mozilla, Senior Creative
2021 - 2025
Led the development of brand-defining campaigns that positioned Mozilla as a bold, mission-driven challenger brand in the techspace. Created multi-channel marketing strategies spanning TV, digital, OOH, experiential, and social-first activations. Shaped and refined brand voice across all consumer touchpoints, ensuring consistency and resonance. Partnered with product, design, and media teams to craft messaging that resonated with both B2B and consumer audiences. Mentored junior creatives, fostering a culture of innovation and high-impact storytelling.
Freelance Creative Director
2019 - 2021
Collaborated with brands including Nike, Samsung, and Pepsi to create cross-platform campaign strategies. Developed brand manifestos, digital activations, and traditional media for sports and entertainment clients. Built compelling brand narratives that connected with audiences in meaningful, culturally relevant ways.
Publicis Sapient, Creative Director
2011 - 2019
Developed flagship brand campaigns for Samsung, spanning retail, social, and traditional media. Led multidisciplinary teams, balancing creative vision with strategic execution to ensure campaigns delivered impact. Created breakthrough work in tech, lifestyle, and performance marketing, ensuring campaigns resonated with diverse audiences.
Publicis, Associate Creative Director
2010 - 2011
Rebranded T-Mobile, shifting the company’s market position and storytelling approach. Crafted big-idea campaigns that connected brands to culture and built long-term consumer engagement.
Team One (Publicis), Copywriter
2008 - 2010
Developed integrated campaigns for Lexus, blending storytelling with performance marketing. Created high-impact messaging across multiple platforms, ensuring a seamless and engaging brand experience.
EDUCATION
VCU Brandcenter
Master • Mass Communications (Advertising)
University of Oregon
Bachelor • Journalism
AWARDS: Gold Effie, Silver Effie, FWA site of the day, Transform's rebrand of the year finalist (Mozilla), Top 5 rebrand moments (itsnicethat - Mozilla)