ROB ANTLEY • creative director | writer
As Creative Director and Director, I led a global video series that captured the stories of real app makers—digging into what it actually takes to build, publish, and grow an app on the platform.
Each story was crafted to surface actionable insights—from design and development to distribution and discovery. The project also included articles and best-practice resources published on the Apple Developer site, giving creators a toolkit of techniques to elevate their presence on the store.
I oversaw every detail of production and worked hand-in-hand with Apple’s Marcom and Developer teams to make sure the creative stayed sharp, human, and strategically on point.
Big picture: A blend of storytelling and strategy that helped developers feel seen, supported, and set up for success.