Death by Tequila

Brand Manifesto, Brand Narrative, Tagline, Voice & Tone, Messaging Guidelines

Death by Tequila isn’t just a name—it’s a state of mind. Born in Baja and raised on both sides of the border, this brand needed a voice as bold, magnetic, and untamed as the people who drink it.

I led the creation of the brand manifesto, messaging strategy, and tone of voice—capturing the duality at the heart of the experience: part rebel spirit, part refined craft.

The tagline? “Saludas from El Otro Lado”—a toast from the other side. It's a nod to the myth, the mischief, and the in-between worlds where the best stories (and nights) are born.

With a voice that’s fearless, bilingual at heart, and soaked in sunshine and sin, we gave Death by Tequila the swagger it deserved.

Big picture: A brand born to cross borders—now with a voice that lives on both sides.