Lexus Countdown Clock

Lexus Certified Pre-Owned: Cuckoo Clock Countdown

Concept, Copywriting

Radio, Print, Digital ads, Website

For the Lexus Certified Pre-Owned Sales Event, we were tasked with making the brand feel more accessible—without losing its premium edge. The solution? A delightfully unexpected virtual cuckoo clock that chimed in daily with fresh content.

Each day of the event, a new video launched featuring quirky, character-driven clock surprises that leaned into humor, warmth, and a lighter tone than Lexus typically takes. We wrote over 150 scripts (used 30!)—all designed to soften the top-tier luxury vibe and invite more drivers into the brand.

Big picture: A charming countdown campaign that made Lexus Certified Pre-Owned feel smart, fun, and within reach.