ROB ANTLEY • creative director | writer
Samsung Knox: Security Built for the Front Lines
Concept, Creative Direction
Samsung initially approached us to create a standard talking-head explainer video to introduce Knox, their mobile security platform built for defense-grade protection. But we saw an opportunity to do more.
I developed the concept and led creative direction for a more engaging, visually-driven approach—replacing static interviews with dynamic, infographic-style animation to break down complex technical concepts for enterprise users.
The result was a clean, clear, and confident launch video supported by cohesive website copy and collateral. Every element worked together to communicate the power of Knox without overwhelming the audience.
Big picture: We transformed a dry product intro into an informative, design-forward experience that helped enterprise users understand—and trust—Knox.