ROB ANTLEY • creative director | writer
T-Mobile x NBA
Creative Lead – Multichannel Campaigns & Activations
I co-led creative across T-Mobile’s high-profile NBA partnership—spanning TV commercials, branded halftime content, in-arena experiences, and major moments at NBA All-Star Weekend.
From national spots with Charles Barkley to building out arena takeovers that had fans on their feet, we brought the T-Mobile brand into the heart of the game. Every campaign was built for energy, fandom, and cultural relevance—tailored to where the fans were, whether on their couch or in the crowd.
Big picture: Fan-first creative that made T-Mobile impossible to miss during the NBA’s biggest moments.