ROB ANTLEY • creative director | writer
Travelocity: Roaming Gnome
Copywriter – National Campaigns
Fresh out of school, I joined the team behind one of the most iconic—and delightfully unhinged—travel ad campaigns of the 2000s: the Travelocity Roaming Gnome.
As a copywriter, I helped bring the gnome’s globe-trotting, myth-busting voice to life. We turned a prank into a brand platform that earned a Gold Effie and made the Gnome a household name.
My work spanned scripts, site copy, and a lot of digital weirdness across the interweb.
Big picture: Myth meets marketing. A mischievous gnome with something to prove—and a young writer figuring out how to make people laugh and book a flight.